Advertising device



May 12, 1931. I. F. PETIGOR ADVERTISING DEVICE Filed June 3. 1929 INVENTOR 4 Z/Zq'fl 27 BY mo, 13m v wfl ATTORNEYS Patented May 12, 1931 we: a;

IsInoa ram), rntrreon, or new YORK, V 1\T Y;

ADVERTISING DEVICE Application. filed June 3, 1929. Serial 110,368,115.

This invention relates to flexible advertisi'ng devices of a pictorial character. It is one of the obj ects of the invention to produce a device which shall be capableof being'set up inrigid and stiff'positionfor displaypurposes and which can also be readily dismantled and rolled up for transportation and shipment; The foregoing and other objects of the inventionwill appear to those skilled in the art to which it appertains by a consideration of the following description of one embodiment thereof taken in connection "with the accompanying drawings in which Figure 1 is a rear perspective view of a pictorial advertising device showing one em-.

bodiment of the invention;

1 Figure 2'is avertical sectional view taken on the "broken line 2-2 ofFigure l Figure 3 shows the device in dismantledposition preparatory to rolling it up for shipment;

Figure 1 shows the device with the rolling.

for shipmentnearly completed; Figure 5 is an enlarged detailed viewpartly broken away, ofthe means used for holding V the front and rear sheets together; and

Figure 6 is an enlarged detailed View, partly broken away, of the means used for hold ing the front'and rear sheets together and for holding thelateral stiffening means to the.

sheets.--.

- Referring to the drawings more'in detail, 11- represents a member of sheet material and preferably a light weight paper of sufficiently high quality to receivea printed impression and which can berolled without cracking or other injury. The sheet member 11 is shown as of irregular contour or outline as it isfor use with such irregular forms that them- I weight paper such as kraft paper. A still,- ening member 14 is secured to the sheet mem-- vention is of most value. A secondjmember 12 of sheet material of the same general contour as the member 11v has one end secured to one end of the member 11 as at 13 by pasting org'luing or in any other suitable I manner.- The sheet material member 121's used for reinforcing and strengthening the device as a whole andis preferably of heavy bers 11 and 12 where they are fastened to each other andiis provided with a longitudinal slot 1'5"sothatthe member 1 1 isfdivi'ded into two strips 16 and 17 for theg'reater' por tionof its length. The lower strip '16 is secured tothe members llaind 12 but the upper strip "17 is 55' not fastened theretoand is resiliently mov; able to-a limited extent in an'up {and down direct-ion. The member 1 1 is preferably formed from wood as such material is mere pensive, lends itself readily to thefabricating operations and has the necessary resiliency. Other materials, however, may be used in stead of wood if so desired; Another stilfem. ing member 18 is secured totheother endof the sheet member 11 preferably onlyv at the 65.1 I

upper portion of themember 18 so that the sheet 1 member 12-which is slightly "shorter j than {the member 11 may SIip betWeen-the:

stiffening member l8andthfesh'eet member 7 The sheet members 11 and1 2are also pro vided with a plurality of means for holding them in superimposed relation while permit-I tin e certain amount of sliding movement 1 therebetwe'en." Some of these means also cooperate with intermediate lateral extending stiffening members and others are usedseparately from such stiffen ng members. Those used for holdingonly aredesignated bytlief reference character 19: The part 19 may be made ofsh'eet metal; bent into thefform ota T passed through a fastening tape or I stripof paper 20; vhich'tape is-glued'to the member lithe plies of thelpa'rt l9 pas'si ngthrough an opening 21 in thesheetmemb'er 12'and being bent outwardly-toprevent withdrawal as shown in Figure "5'. It will be noted; thatltheflopening 21 is of somewhat greaterdength than thefpart 19 extending therethrou'gh so that ,7 the part 191' and the sheet member 11 secured thereto are freeto move up and downjwith respect'to the memopening of the loop 22 which extends out from the sheet member 12 is adapted to receive and retain or hold one end of a laterally extending stiffening member or bar 25 preferably of wood. It will be seen that the part 22-by means of the member 25, prevents separation of the two sheet members 11 and 12 and also co-operates with the members 25 to provide a stiffening effect for the device as a whole. As will be noted from Fig. 1, the retaining devices 19, as well as the devices 25, are arranged in pairs near opposite edges of the sheets 11 and 12, and there are a plurality of such pairs.

In order to stretch the sheet member 11 for display purposes a vertically disposed strut is provided which may consist of an upper element 26 and a lower element 27. The up per end of the element 26 and the-lower end of the element 27 are slotted as indicated at 28 to engage the shanks of tacks 29 such as thumb tacks or upholstery tacks driven into the stiffening members 14 and 18. The ends of the elements 27 and 28 are also rabbeted as at 30. One of the elements as 26 is slotted longitudinally as indicated at 32 and the other element 27 is provided'with a bolt 33 which extends through the slot 32 and has a Wing nut 34 wherebythe two elements 26 and 27 may be clamped together. The two elements 26 and 27 of the vertical strut are preferably formed from wood as such material is inexpensive, readily fabricated, and the portions adjacent the slot 32 are resilient for engaging the piece inserted therebetween as will be explained hereinafter. An easellikc support may be provided by two pieces otwood 35 and 361- One end of the piece 35 pivoted to the element 27 as at 37 and the "other end of the piece 35 is pivoted as at 38 to one end of the piece 36. The other end of the piece 36 is adapted to be inserted in the slot 32 and to be frictionally held therein the end being preferably beveled as at 39 to facilitate its ready insertion into the slot.

In operation thetwo sheet members 11 and 12 are unrolled. The two'elements 26 and 27 ofthe verticalstrut are then slipped along with their ends under the tacks 29 and.

pushed apartto stretch the member '11 out flat; When the stretching tension, which is prompted by the resiliency of the slotted bar 14, is suflicient the Wing nut 34 is tightened to hold the parts in this stretched position. The pieces 35 and 36 are then set at the proper angle to constitute a sort of easel and the beveled end-39 is inserted in the slot 32 where it is frictionally held.

To dismantle and pack the device the bev F eled cnd39 is removed from the slot 32 and the wing nut 34 is loosened so that the strut can removed ,by sliding the upper and lower elements together. These parts are then folded and placed transversely of the device i adj acent to the stiffening member 14 as shown in Figure 3. The device is then rolled up, the appearance when the rolling is nearly completed being as in Figure 4. It will be seen in Figure 3 that the parts 19 extend thru the openings 21 near the upper portions thereof but as the sheet members 11 and 12 are rolled together, the member 11 being on the outside will gradually slip back until the parts 19 extend through the lower portion of the openings 21 as seen in Figure 4. This arrangement makes it possible to hold the two sheet members 11 and 12 in superimposed relation while permitting the slight movement or sliding with respect to each other which is necessary in rolling the two sheets without cracking, bending or injury. The rolled up device may then be inserted in a mailing tube or transported in any other suitable manner.

From the foregoing it will beseen that a device has been provided which can be promptly set up for display and also promptly dismantled for transportation and shipment. nhirthermore it is given a rigidity and-stiffness in both directions, longitudinally and laterally. The member 11 which carries the pictorial representation may be of light weight, suitable for printing and easily bent without danger of cracking or injuring the illustration thereon. The member 12 may be stiff, strong, and of considerably greater thickness than would be suitable for printing andbending. While these are the chief advantages there are others which need. not be specifically enumerated as they will be obvious to those familiar with such devices.

It will further be observed that the novel advertising device comprises two plies or sheets of irregular shape so connected as to afford relative movements between the plies during the operations ofunrolling and rolling up the device; that one of the plies or members of sheet material comprises a face for advertising matter, the other ply serving as a backing for the ply bearing the advertisement; and that the means for stretching, stiffening and supporting the sheet material or plies is collapsible and'includes an element on which thetwo flexible plies or sheets may be conveniently rolled up.

Various constructional changes may be made without departing from the spirit and scope of the invention as herein set forth and particularly pointed out in the appended claims.

I claim V 1. A pictorial advertising device compris ing a member of sheet material, a stiffening member extending across one end of said sheet material member, a second stiffening member extending across the other end of said sheet member and having a longitudinal slot thereinto provide two parallel strips, one of said strips being secured to the sheet material member, and an adjustable strut extending between the other strip and the first named stiffening member for holding them apart.

2. A pictorial advertising device comprising a pair of members of irregular contours formed from sheet material, means securing said memberstogether at one end thereof,

means for holding the rest of the members in superimposed relation while permitting a limited amount ofsliding movement therebetween, a plurality of lateralstift'ening members extending across the surfaceof one of said sheet materialmembers, and a strut device assisting to stretch said sheet material members from end to end and hold them in stretched position.

3. A pictorial advertising device comprising a pair of members of irregular contours formed from sheet material, said members being fastened together at oneend thereof,

means for holding the rest of the members in superimposed relation while permitting a limited' amount of sliding movement therebetween, a plurality of lateral stiffening 'mem-' bers extending across the surface of meet 7 said sheet material members, there being a stifiening member secured to each end of one of said sheet material members, one of said end members having a certain amount of resiliency, and stretching means extendingbetween said end stiffening members for holding them resiliently apart. I

4. A pictorial advertising device comprising a member of light weight printing paper stock of irregular contour with a pictorial representation thereon, a member of heavy weight kraft paper stock of similar contour,

. said members being fastened together at one end thereof, means for holding the rest of said members in superimposed relation while permitting a limited amount of sliding movement therebetween, lateral stiffening members extending across each end of said light weight member, an adjustable strut extending between said stifi'ening members, one of said stiffening members belng resilient to the action of the strut during lengthwise adjust-Q ments, and a plurality of intermediate stifi'enmeans.

vice is open, in combination with supporting 6. A pictorial advertising device compris ing two plies or sheets of irregular shape conf nected to aflord relative movements between the plies during the unrolling and rolling up of the device, one ply providing a face for advertising matter and the other ply serving as a backing, and means for preventing sepa-' ration of the plies when the device is open, in

combination with collapsible means for maintaining the plies in flat condition when the device is open.

7. A pictorial advertising devicecompris' ing tw'oplies or sheets of irregular shape con-' nected to afl'ord relative movements between the plies during the unrolling and rolling up of the device,- one ply providing a face for advertising matter and the other ply serving as a backing, and means for preventing separation of the plies when the'device is open, in

combination with collapsible means for maintaining the plies in'fiat condition when thedevice is open, said means comprising an element on which the plies may be convenientlyrolled up.

.. 8. A pictorial advertising device, comprising two plies of sheet material, one arranged to back the. other, a stifiening mem ber extending across one end of thesheets, a second across the opposite ends of the sheets, said second member being resilient," stretching means extending between said stiffening members for holding them apart and maintaining the sheets in stretched condition, a plurality of supporting members spaced apart between the two end stifiening members and in substantial parallelism therewith, and

devices cooperating with the side'edgeportions ing operations. I

9. A pictorial advertising device, comprising two plies'of sheet material, one arranged to back the other, a stiiiening member extending across one end of'the sheets, a second stitfening member extending across the opposite stiffening member extending.

of the sheets to prevent them from separating: while affording relative sliding movements between the sheets during rolling and unroll I ends of the sheets, said second member being resilient, stretching means extending between saidstiffening members for holding them apart and maintaining the sheets instretched condition, a plurality of supporting members spaced apart between the twoend stifi'ening members" and in substantial parallelism thereedge portions of the sheets to prevent them from separating while affording relative sliding movements between the sheets during rollingand unrolling operations, said devices be-- 111g permanently connected with the sheets and certain of said devices providing an attaching means for said supporting members.

' ISIDOR FRED PETIGOR.

'with, and devices cooperating with the side 115 

